daily behavior, embodied in the concept of «galant homme». In particular, the gallant courtship ritual recorded in it in the form of the plot of the conquest of a beloved, the start and end point of which – love beau, whose symptoms are similar to the disease, and a reciprocity, which he achieves through the lady’s test of his feelings. This plot grew out of the Ovid’s concept of love as a disease. Gradually, the image of a sensitive gentleman, which falls into the disease from unrequited love, gets a residence in the Russian fiction. The sign that the Russian culture was using the new codes is their use in memoirs, when describing the feelings of love, either as one element – a metaphor of love-disease, or the deployed motif’s complex of love-disease and healing.